Orlando Real Estate | The Market is Turning in Sunny Florida

Orlando real estate has long been a barometer for the rest of Florida. But now, in the recession, the city is behaving out of character. One day things might look promising; the next, not so good. With the rest of the state looking for guidance, it is easy to see how many realtors are concerned. But the truth is the market is trying to work itself out. It is vulnerable to the economy. It is aggressive in its method. And it will not go away. Gently. So, the big question is when and how the market will recover, not if it will recover. U.S. commercial real estate values were down another six percent in the first quarter, and the Mortgage Bankers Association recently reported that the number of new loans for commercial properties plunged 70 percent in the first quarter from a year earlier. While the economy descends in a downward spiral, and the number of empty properties continues to skyrocket, many real estate owners have begun leasing their storefronts to an advertising company as a solution to their problem. Monster Media, the leader in interactive full-body responsive advertisements, has become an ally to many retail owners who are anxiously seeking to lease their properties until the market ascends and tenants are more readily available. These unique street level displays make a brand’s message become larger than life and stand out from the clutter of other traditional mediums.  “With the weakening economy and the dramatic fall in real estate over the past year, we are helping the people who need help the most,” said John Payne, president of Monster Media. “We take vacant storefronts, in major cities, and turn unattractive, neglected windows into colorful, vibrant displays.” Storefront advertising brings a brand’s message to life by using impactful images on an otherwise dead storefront, which in itself can be a turnoff to prospective tenants. Mark Seiler, managing partner of Metrovation, a privately owned real estate company, said, “We have had great success working with Monster Media to fill a vacant property, and both the storefront and the building were significantly upgraded with the ad campaign that they ran in our space.” Seiler said that the partnership was profitable and added energy and vitality to an otherwise vacant space.  So there you have it, Orlando is in a position to move one way or another. For savvy investors with the right capital, credit and security, plenty of deals are available.